From Cooking Up Stories to Twitter Prominence: Amanda Natividad's Recipe for Success

It’s finally spring in NYC and if you’re anything like us, chances are you may be enjoying this newsletter while soaking up the sun outside.

Today, we are bringing you the story of someone who has lived many lives, Amanda Natividad. Those of you who have been passing through Story Alley for a while may remember our interview with her. If you read it and found yourself wanting more, this is for you.

Amanda's journey began as a journalist after she graduated from community college with an impressive GPA of 3.9. She was accepted into all three UC schools she had applied to, ultimately settling on UCLA to finish her bachelor's degree in communications. Amanda started her career as an editorial producer, but she soon got bored due to the lack of innovation in journalism.

Rather than continuing down a path that wasn't fulfilling, Amanda decided to switch gears and pursue her love of cooking by becoming a Le Cordon Bleu-trained chef. Cooking provided a creative outlet for her and following her passion for food, she launched her own newsletter called 'The Menu'. In it she shared tips, tricks, and thoughts about audience building, marketing, and - of course - delicious recipes.

This experience helped Amanda pivot her career in a new direction. She joined FitBit as B2B Content Marketing Lead and built out the company’s B2B marketing team. She also led the launch of Fitbit's Health Blog as well as their LinkedIn, Twitter, and Facebook channels. In 2019, Amanda decided to take a break from the corporate world and became an independent marketing consultant. However, it didn't take long for her to go back in-house. Liftopia identified her potential, and hired her as their Head of Marketing. A year later, she assumed the same position at Growth Machine, where she grew the company’s podcast to 20k downloads, launched their YouTube channel, and sent out a weekly newsletter with a 30% open rate.

The most inspiring thing about Amanda's story is her willingness to take risks and embrace uncertainty. While her career path has been unconventional, it has allowed her to succeed and empower others along the way. Her passion for helping others is evident through her newsletter and social media presence, where she shares tips and tricks for audience building, marketing, and delicious recipes. She has built a Twitter audience of over 128,000 followers, a personal newsletter with over 10,000 readers, and an audience research newsletter with over 50,000 readers.

When asked about her motivation for sharing advice with her Twitter and newsletter audiences, Amanda emphasizes the importance of opening doors for others. Amanda counts herself among the individuals who have worked hard, had not been given any breaks, and now wants to see others succeed.

We hope Amanda's story encourages you to pursue your passions and take the initiative to craft your own unique path.

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